Ikea's "Chuck out your chintz" ads changed British taste, says the man who wrote the slogan

Design Indaba 2016: the 1996 ad campaign that encouraged British housewives to throw away their fussy furnishings helped transform attitudes to design, according to ad executive Naresh Ramchandani (+ movie). (more…)

from Dezeen http://ift.tt/1LCEHtS