Wednesday, April 27, 2016

Midweek Matinee: White Magic, 1940s

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All photos are frame grabs from video below.

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By the mid-1940s, it seems to us that most of the obvious period catch phrases had already been used up due to the prodigious number of film shorts being produced by Jam Handy and similar production companies, let alone those guys in Hollywood. What we’re left with is a bit of a leap from title to subject matter, though we’re dealing with rather clever wordsmiths here. But first, a desktop demonstration.

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While this film briefly describes the full spectrum of visible light, it lavishes more attention on invisible yet helpful and good-natured ultra-violet rays (back when toasty suntans were a sure sign of good health). As for those ice-cream-melting, infra-red rays invisibly lurking at the far, dark end of the neighborhood; their usefulness is far more nefarious in nature.

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And then: Man Conquers Visible Light with the use of Parabolic Reflectors for the Good of All Mankind. Which was the working title for this flick, by the way, but it was just too long. We can now control light to our will — not unlike the opening sequence of The Outer Limits, but much earlier.

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Man’s triumph over nature is in your hands, my friends, as you drive your 1940 Chevrolet sporting what looks to us like a ’45 plate. Just dim your lights for oncoming traffic, willya?

Public domain archival footage courtesy of the Internet Moving Images Archive, in association with Prelinger Archives.



from Hemmings Daily – News for the collector car enthusiast http://ift.tt/1MZ07Ia

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