Monday, March 28, 2016

"Americans are really not savvy when it comes to design brands"

American consumers who learned about design through Ikea are starting to appreciate other brands and are "very ready and ripe" for online retailers like Ahalife, according to Shauna Mei, founder of the e-commerce site that has just hired former Net-A-Porter director Christopher Colfer to drive the brand's global expansion (+ exclusive interview). (more…)



from Dezeen http://ift.tt/1VQiH6L

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