Thursday, April 28, 2016

“It’s The Going Thing”- 1969 Ford Performance Buyer’s Digest brochure

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Images are from the brochure collection of Hemmings Motor News

As fans of American performance cars will tell you, the late 1960s might just represent the apogee of Ford's Total Performance era, as virtually every model could be had either as a factory-built sporting variant, or could be modified for more speed with OEM competition components.

Ford was still riding high on its 24 Hours of Le Mans victories in 1966, 1967 and 1968 when its marketing department put together this eight-page 1969 Performance Buyer's Digest. This brochure highlighted a selection of high-performance models available right off the showroom floor, as well as some of the many official hop-up parts in Ford's catalog.

Its attractive cover highlighted some of the most famous Ford-powered competition cars of the day: the Team Lotus 38/1 that Jim Clark drove to victory in the 1965 Indianapolis 500; a Shelby Terlingua Racing Team-livery Mustang; the Holman & Moody-prepared, Manufacturer's Championship-winning #17 NASCAR Torino Talladega; and the 1967 Le Mans-winning Shelby American-prepared #1 "J-5" Mk IV, driven by Dan Gurney and A.J. Foyt.

 

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Ford's sleek Cobra Sportsroof is highlighted, along with the Cobra Hardtop and Torino GT Sportsroof; other 1969 models celebrated in the brochure are the Mustang Mach 1 and the full-sized XL GT. Interestingly, the hottest Mustang Boss 302 and Boss 429 variants aren't mentioned, nor are the Shelby G.T.s.

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It is fun to see the mod illustrations of engine components, as they're called out with part numbers, so interested Ford drivers could saddle up to the parts counter and order them with ease. Wouldn't it be fun to have access to all of those OEM go-fast goodies today?

Click on the images below to enlarge.

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from Hemmings Daily – News for the collector car enthusiast http://ift.tt/1rCKbBV

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