Tuesday, November 22, 2016

"IKEA is caught between mythological Swedishness and the challenges of the modern world"

Opinion: IKEA

A visit to the new IKEA museum reveals a tension at the heart of the company, between Swedish values of openness and tolerance, and a bid for global domination, argues Tom Cubbin in this Opinion column. Read more



from Dezeen http://ift.tt/2gyCnQ2

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